STRONG IN YOUR SKIN
Ready to get started?
What is Strong In Your Skin?
Strong In Your Skin is my signature 1:1 online coaching program for busy adults who are stuck in the all-or-nothing cycle and feeling disconnected from their bodies.
This isn’t another 6-week panic challenge. It’s a monthly coaching program where we build real strength, balanced habits and genuine confidence - in a way that actually fits your life.
Through weekly coaching, we focus on three pillars:
Training:
A personalised plan built around your schedule, equipment and energy. We can start at home and progress you into a studio or gym as your confidence grows.
Nutrition:
A simple, high-protein, personalised plan, so you can stop “being perfect in the week and off the rails on weekends”. Made to help you feel in control around food.
Mindset & Accountability:
Weekly check-ins on WhatsApp, coaching on your self-talk and habits, and ongoing support in the app.
No more starting again on Monday.
We build self-trust, one small promise kept at a time.
Over time, my clients go from hiding in their clothes and feeling uncomfortable in their skin… to walking into gyms, social events and changing rooms with calm, quiet confidence - strong in their bodies and in themselves.
200+
CLIENTS COACHED
Real people who’ve rebuilt strength, balance & confidence.
3
CORE PILLARS
Training, nutrition & mindset working together.
7
DAYS OF SUPPORT
Coaching & check-ins every week you’re with me.
1
STRONGER YOU
A program built fully around your life - not the other way round.
Hello :)
I’m Joe, a wellness coach in Cape Town with clients across the globe. Although everyone’s needs are different, my promise to each person is simple: I’ll tell you exactly what to eat, how to train and provide mental support to help you feel and operate at your best.
My specialty is customisation. No matter your wellness goals, be it sustainable fat loss, muscle gain, consistency or just general coaching and support, I provide tailor-made programmes just for you.
I create (very) easy-to-make nutrition plans (1400–2800 kcal); produce highly considered training programs; and teach mental wellness tools that help build mental strength, thanks to my Honours in Psychology.
We’ll work on two platforms: 1) Trainerize, an app containing your meal plan and training programme; and 2) a private WhatsApp group for check-ins, accountability support and general chat.
I also offer small-group coaching, so if your friends want to go on a collective journey, or your colleagues could benefit from a team wellness programme, we can definitely work something out.
Whether you’re a young hard-working professional needing structure outside the workplace, a maturing woman navigating peri/menopause, postpartum - needing to adapt, or simply a human who wants to get stronger, be healthier, and feel more confident in an inclusive, LGBTQi+-affirming space, then please get in touch.
Bye, for now.
"Learning to prioritise myself daily has been so vital in helping me transition from surviving to thriving. I finally have the right support."
"Joe's patience and UNDERSTANDING me as a unique person is my favourite. He listens and designs the perfect approach for you."
"My best part of 2024 was working with Joe. I finally have a wellness and training plan that is tailored to my body, goals and needs."
"I noticed a massive change in my mental and physical health. I feel ready to accomplish my goals without hesitations or distractions."
